Cutting Edge Opinion Research

Over the course of 23 years, National Research has conducted hundreds of thousands of interviews for political campaigns, public relations clients, advertising agencies, and Fortune 500 corporations. We are experts in qualitative and quantitative data collection and analysis. We conduct large scale opinion surveys, we test your ads using perception analyzers, and we measure and track your progress with empirical, actionable data. We build message frameworks for your advertising, public relations, or communications teams, and we help you achieve your goals through high-end data-driven strategy.

Strategic Insights. Successful Outcomes. 

National Research have polled for successful campaigns at the highest levels of politics in the United States. We have been part of winning Presidential, Gubernatorial, and U.S. Senate campaigns. Here is what we have learned: Victory comes from addition. Growing your base. Increasing your support. Adding to your market share. 

Voters - just like consumers and shareholders - are complicated. They are complex. They sometimes vote with their heart. Sometimes with their wallet   and sometimes with their feet.   

The more you understand, the more likely you are to be understood.

Brands, like candidates, have coalitional support. What are those coalitions, and what unites them? Where and how do they differ? What messages persuade them? It's not enough for a message to appeal. It needs to motivate behavior. What's the message? What's the frame?  

That's where we can help.

Opinion Research Through a Political Lens

Let's face it, there is a lot of data out there. Some of it is useful and some of it is background noise. Here's the thing:  You want more than data. You want insight. You want experienced pollsters who study hearts and minds and deliver results with one goal: Helping you win.

Campaigns are our world.

Advertising campaigns. Lobbying campaigns. Marketing campaigns. Public Relations campaigns. Political campaigns.

Good opinion research is like a roadmap for your campaign. We show you where you are. We show you where you want to be. And we show you the best way to get there.

Crisis Guidance

Brand equity and competitive positioning are more important than ever. At the same time, there is more crossfire than there ever was before, thanks to the digital age in which we all interact and exist. That crossfire can result in a real or potential crisis. You need fast research and fast turnaround. We will quickly help you assess the damage. And we will test best potential actions, responses, and messages.

We have learned from our political experience how to navigate rough terrain when the other side is firing back. When a crisis hits, we will be your strong, steady partner.

Public Affairs

We have conducted in depth quantitative and qualitative public affairs advocacy issues for clients in gaming, telecommunications, energy, retail, higher education, and health care. We poll complex legislation and regulatory issues by breaking it down and making them accessible for respondents. As in political or branding campaigns, we test messages, and we test best responses to the messages coming from the opposing side.